Planning

I have decided the name of my magazine will be Volume as I think from my ideas it is the most catchy and the one which makes the biggest statement.

The person who will feature in my magazine is called Naomi Ashley. Her character is like Beyonce/Rihanna. My front cover will include either a close up shot of her face or a full length shot of her. I researched ideas for photos and the style of image Rihanna uses in photo shoots and magazine covers.

I like this image of Rihanna as it is simple to do however still looks strong. This would be easy to do for my magazine for Naomi on the cover.

This image is striking and the small amount of colour from the necklace and her nail varnish makes the image stand out more. I also like the colour scheme of her top matching the theme of the magazine. I will keep this in mind when I create my magazine.

This magazine is eye catching and could easily be done. I also think an image like this would fit well with the theme of my magazine as it isn't serious and would be appropriate for targeting my target audience.

This image works well with the colour scheme as it is put in black and white which works well with the blue background as it doesn't make it complicated and overpowering with colour but it still stands out. I like the idea of using a black and white image which I may try in my magazine article or on the front cover.

In the contents I will include pictures based on fashion and clothes which are popular on the high street today. I will also include make up and shots of my artist which link to my contents.

My article will be based on how Naomi's lower class background inspired her to be original and how her songs tell stories based on when she was growing up going from lower class to rich and famous. In my article I will include an introduction about Naomi Ashley and an interview involving her childhood and background compared to how she is now. I will include photos of when she was younger and how she is now using a camera and lighting to capture the images. I have not yet decided on any props however I am thinking of using some.

Colour fonts

After I selected these fonts from www.dafont.com I applied colours to them to see which stood out most and to see if I still thought the same fonts stood out when I applied different colours to them. I have decided to use the font Billo or Abite for my main title and throughout my magazine contents and article for headings and titles. I decided although I liked the font 208 for my main article and other writing it would be too bold so I have now decided to use the sniglet font. From my colour tests I decided my colour scheme will be white with pastel colours but still bright enough to catch a readers attention. Colours such as the blue/purple used for (z) Arista, Billo and Cowboy hippie.

Fashion and font mood boards

My last mood board was quite vague at looking at different fonts appropriate for my magazine so I did another developing my choices further at looking at a wider variety of fonts which I downloaded from dafont.com. From this mood board the ones which I think stand out most and are my favourite are Billo, Abite and 208.

After my first mood board which was on magazine covers, album covers and images of celebrities, I decided to make another focusing on fonts used on album covers based around the genres of my magazine pop and rnb. I also inserted three fonts which I liked and thought would be appropriate as they are similar to the fonts used on the album covers. In this mood board I have also used some elements of fashion which celebrities wear and other fashion pieces which are available in some of the top highstreet shops such as Topshop and Rare.

Circulation Figures

I researched circulation figures to see which kind of magazines have the highest demand in the market and which kind targets the same kind of audience my magazine will. I used http://dezji.wordpress.com/2010/08/19/july-2010-music-magazine-circulation-figures/ to get the following music magazine circulation figures:

Classic Rock 70,323 (Dec 2009: 71,242, Jul 2009: 70,310) 12 month change +0.0%

Kerrang! 44,013 (Dec 2009: 41,125, Jul 2009: 43,253) 12 month change +1.8%

Metal Hammer 44,034 (Dec 2009: 41,777, Jul 2009: 46,004) 12 month change -4.3%

Mojo 91,678 (Dec 2009: 98,484, Jul 2009: 97,722) 12 month change -6.2%

NME 33,875 (Dec 2009: 38,846, Jul 2009: 40,984) 12 month change -17.3%

Q 89,450 (Dec 2009: 94,811, Jul 2009: 100,172) 12 month change -10.7%

Uncut 74,067 (Dec 2009: 75,518, Jul 2009: 76,526) 12 month change -3.2%

The circulation figures for Q magazine helped me the most with my research as this magazine is the most alike to the one I will produce and the circulation figures show this kind of magazine sells.

Moodboard

Here I produced a picture mood board using photoshop where I used colourful existing magazine covers, album covers and photos which featured popular celebrities which look similar to the one I will create to get an idea of the kind of image which appeals to teenage girls and the style and image which are popular in the current music charts. I also featured artists which are of a similar music category to the music artist I will feature in my magazine following the pop/r'n'b genre.

Institution to produce my magazine

•For my magazine institution choice, I chose Emap. Emap is a media group which operates with many different sectors such as the media and fashion sectors. I have chosen this institution to distribute my magazine as they cover both these music and fashion sectors which fits my magazine genres. They provide information and analysis around different sectors and develop a programme to distribute a product. Emap markets and offers information to companies of how they can take advantage of the market. They offer news on how the market is changing both in the UK and throughout the world and this is clear research from them which would benefit a magazine such as mine.